Villa's Tacos, founded by Víctor Villa in Highland Park, Los Angeles, made a brief appearance during Bad Bunny's halftime show at Super Bowl LX. Despite only being on screen for six seconds, this moment had a significant impact, drawing attention to the taquería and its offerings. The next day, eager fans and new customers lined up for over an hour to get a taste of the tacos. The taquería's sudden popularity underscores the influence of cultural moments on local businesses, particularly those rooted in the rich culinary traditions of immigrant communities in California.

Located in a neighborhood known for its vibrant food scene, Villa's Tacos was able to capitalize on its newfound fame. Local news crews flocked to the location, capturing the excitement as Víctor Villa arrived to greet a crowd of customers, many of whom were new. The event not only highlighted the culinary delights of the taquería but also brought attention to the personal story of the owner, who is a proud descendant of Michoacan parents, emphasizing the connection between culture, food, and identity in the community.

This unexpected exposure during a high-profile event like the Super Bowl demonstrates how pop culture can propel small businesses into the spotlight. With long queues forming outside, Villa's Tacos is set to benefit from increased recognition in the local market. It raises questions about the role of traditional food businesses in modern societal contexts and the potential for such establishments to thrive when embraced by larger cultural narratives and celebrations, such as the Super Bowl.