Víctor Villa, the owner of Villa’s Tacos, who gained fame for his appearance in Bad Bunny's halftime show at Super Bowl LX, has extended a heartfelt invitation to the musician. Villa expressed a desire to host Bad Bunny along with his family and team as a gesture of appreciation for the unprecedented exposure the performance provided. He noted that he had never directly communicated with Bad Bunny before the event, leaving him bewildered as to why he was chosen for such a high-profile performance, yet the experience has profoundly impacted his life and business.

Born in Los Angeles to Mexican immigrant parents from Michoacán, Villa's journey to success began in the backyard of his grandmother’s house, where he started his taco venture with a simple setup of a grill and family recipes in 2018. Today, his small business has expanded to three active locations, with plans to open two more. His unexpected rise is a testament to the vibrant and often overlooked contributions of immigrant entrepreneurs in the U.S., and his story showcases the potential for small businesses to achieve remarkable exposure through popular culture events like the Super Bowl.

In an interview with ESPN, Villa recounted the moment that changed his life, which came in December with a phone call from a friend, about the chance to feature in the halftime show. This unique opportunity has not only elevated his business but has also highlighted the cultural significance of such performances in bridging gaps between mainstream entertainment and the stories of everyday people. The event serves as a reminder of the power of representation and the positivity that can arise from unexpected collaborations in the entertainment sector.