The recent Super Bowl 60 halftime show featuring Bad Bunny made waves not just in the United States, but also resonated with audiences in Mexico, particularly in Michoacán. A highlight of the show was the appearance of Víctor Villa, the owner of 'Villas Tacos', who was celebrated for representing Mexican culture. Michoacán's governor, Alfredo Ramírez Bedolla, praised Villa for elevating Michoacán's culinary tradition to a global platform during one of the world's most-watched events.

Villa's participation is seen as a testament to the power and reach of Michoacán's culinary heritage, a region known for its rich flavors and traditional dishes. The governor emphasized that Villa's presence at such a prestigious event illustrates that the culture and gastronomy of Michoacán transcend borders, reaching audiences from the streets of Los Angeles to the Super Bowl stage. This celebration of local talent serves as an inspiration and a source of pride for Michoacán citizens.

This moment not only highlights the blending of music and food but also reinforces the significance of representation in major cultural events. By showcasing a Michoacan taco vendor at the Super Bowl, the event acknowledges the contributions of the Latino community and Mexican culture in mainstream entertainment. It serves as a reminder of the influence and presence of diverse cultures within the American landscape, with individuals like Víctor Villa leading the way as ambassadors of their heritage on global platforms.