Ferrari is preparing to present its first fully electric car named 'Luce' by the end of May, which is an important step in the brand's transition to sustainable motoring. Following a decline in performance, the company is seeing a resurgence in its stock value, highlighting a positive outlook for the luxury car manufacturer.

The strategic marketing approach involves breaking down the product launch into various stages, creating excitement around each milestone to maintain consumer interest and investor confidence. This technique, while sometimes utilized by less prestigious brands, reflects Ferrari's determination to uphold its luxury image while embracing innovation.

As electric vehicles gain traction in the automotive market, Ferrari's entry with the Luce may not only shape its future but also influence consumer perceptions regarding high-performance luxury electric cars. The anticipation surrounding this launch represents both a challenge and an opportunity for Ferrari to redefine its brand identity in an increasingly eco-conscious market.