Ferrari recently presented its inaugural electric vehicle, named 'Luce,' during an event in San Francisco. This model showcases a user interface and interior architecture developed in collaboration with LoveFrom, a design collective founded by Sir Jony Ive, Apple's former chief designer, and designer Marc Newson. Together, they have been working with Ferrari for the past five years on this revolutionary model, which aims to redefine the brand's future.

The name 'Luce,' which means 'light' in Italian, is part of Ferrari's new naming strategy intended for models that signify significant changes in the brand's portfolio. The term emphasizes that for Ferrari, electrification is seen not merely as a destination but as a technological solution that integrates with their longstanding commitment to performance and excellence. Accordingly, the launch of Luce symbolizes a pivotal moment for Ferrari, showcasing how the company aims to evolve while retaining its iconic identity.

The interior of the Ferrari Luce is characterized by its minimalist architectural design and cohesive interface, allowing for a simplified structure with clear functional divisions. This approach not only mirrors contemporary design trends popularized by tech giants like Apple but also reflects Ferrari’s intention to offer a cutting-edge driving experience that combines luxury with advanced technology. As Ferrari transitions towards electric models, the Luce sets a new standard for the intersection of automotive performance and innovative design.