Le Figaro has exclusively revealed the interior design of the first electric Ferrari, the Luce, a collaboration between renowned designer Jony Ive and Marc Newson, both of whom gained fame through their work at Apple. This event showcases the blend of luxury automotive design with cutting-edge technology, reflecting advancements in electric vehicle engineering.

The unveiling took place at the iconic Transamerica Pyramid in San Francisco, a building that has witnessed the evolution of technology and design since its completion in 1972. The 27th floor of this historical skyscraper provided an impressive backdrop for a detailed presentation, highlighting the importance of merging aesthetic excellence with functional innovation. The event signifies a pivotal moment in automotive history, particularly for Ferrari, as they transition from traditional combustion engines to embracing electric technology.

This collaboration not only elevates the design standards of electric vehicles but also positions Ferrari as a serious contender in the electric car market. With industry trends shifting towards more sustainable practices, the Luce may pave the way for future luxury electric cars, challenging perceptions of performance and elegance within this new vehicle category.