Feb 9 β€’ 12:19 UTC πŸ‡§πŸ‡· Brazil G1 (PT)

Public defenders in AM transform into Brad Pitt and Tom Cruise for campaign against AI scams

Public defenders in the Amazonas state have created a campaign using deepfake technology to highlight the risks of AI-related scams.

In a striking campaign by the Amazonas Public Defender's Office, public defenders transformed digitally into the faces of Hollywood stars Tom Cruise and Brad Pitt to raise awareness about the dangers associated with artificial intelligence scams. This innovative video, widely shared on social media, illustrates how deepfake technology can alter video and images, creating realistic but misleading content. The aim is to caution viewers about the authenticity of online materials, especially in a digital age where misinformation is rampant.

The deepfake technique showcased in the video allows for the manipulation of visuals to swap faces or modify speech, thus potentially misleading the public. The caption accompanying the video notes, "Not everything you see on the internet is true," emphasizing the need for digital literacy and critical consumption of media. The video has already garnered significant attention, with over 200,000 views, reflecting a strong public interest in the topic of digital deception and the implications of advanced technological capabilities.

At the conclusion of the campaign video, defenders Marcelo Pinheiro and Arlindo GonΓ§alves appear in their real appearances to reinforce the message of vigilance when navigating the internet. By invoking the allure of celebrity while addressing a serious issue, the campaign seeks to educate the public about the potential dangers of manipulated content and to encourage a more discerning approach to what is consumed online. This clever fusion of entertainment and serious advocacy showcases a modern method of public engagement regarding technology's impact on society.

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