In Brazil, a new form of deception has emerged where criminals are employing artificial intelligence (AI) to manipulate videos, audios, and images of lawyers to mislead clients. This technique represents an evolution of the traditional 'fake lawyer' scam, now enhanced by sophisticated technologies that increase the number of victims across the country. In Bauru (São Paulo), the situation became particularly alarming when lawyer Cirineu Fedriz's appearance and voice were altered using deepfake technology and shared on a fraudulent social media profile.

Deepfake refers to a technique that allows for the manipulation of video or photo content using AI, enabling the alteration of a person's image or modifying their speech. The fake video in circulation features an impersonator claiming to assist clients in defending against fraudsters, asserting that they can identify criminals and recover stolen funds without charging fees. This emerging method of fraud has prompted OAB Bauru to issue warnings to the public on how to recognize and protect themselves from these scams, emphasizing the importance of vigilance in an increasingly digitized world where appearance can be easily manipulated.

As the problem grows, the implications for legal professionals and their clients become severe, highlighting the need for robust cybersecurity measures and greater public awareness. The use of AI to execute such scams presents new challenges not only for individuals but for regulatory bodies and law enforcement as well, who must adapt to these evolving technologies. OAB's guidance aims to arm potential victims with knowledge, enabling them to discern genuine legal representation from deceptive impersonators.