A hyper-realistic video featuring actors Brad Pitt and Tom Cruise engaged in a fight has been created using a Chinese AI tool, Seedance 2.0. This video, which has been circulating on the internet for over a week, is just one example of the growing concerns within the film industry regarding the misuse of AI to generate content that infringes on copyright and ethical standards. The new technology, developed by ByteDance, has an alarming potential to create and proliferate copyrighted material without consent.

The brief, 15-second clip is reminiscent of other AI-generated content that has resulted in copyright infringements, including unauthorized depictions of characters from beloved franchises like Star Wars and Marvel. In response to this burgeoning issue, several entertainment companies, along with the Motion Picture Association (MPA), which represents major U.S. studios, have raised concerns about the implications of such technologies. Their denunciations focus on the risk of massive copyright violations and challenges to existing standards of ethics in creative industries.

Industry giants, including Disney, have begun to publicly condemn the unauthorized use of AI-created videos and the potential financial impacts they may have on the entertainment sector. This situation highlights a larger trend in the film and media landscape, where legal frameworks struggle to keep pace with technological advancements. It raises critical questions about ownership, consent, and the future of content creation in an age dominated by artificial intelligence.