Como 1907 in Italy: The Club of the Rich and Beautiful
Como 1907 is transforming soccer into a lifestyle brand, attracting Hollywood celebrities and shaking up Italian Serie A under the guidance of coach Cesc FÃ bregas.
DS Automobiles: Title Sponsor of the France SailGP Team
DS Automobiles becomes the title sponsor of the France SailGP Team, marking a new chapter in the brand's history as it also launches three new car models.
Famous British brand in the hands of a 23-year-old. Will the 'TikTok generation' love it?
The historic British sports brand Slazenger has appointed 23-year-old Alexei Hamblin to revitalize its image and attract younger consumers.
Itaka is the sponsor of a prestigious athletics meeting. 'Sport is close to our brand'
Itaka has partnered with the Kamila Skolimowska Foundation to sponsor an athletics meeting, reflecting the brand's commitment to sports initiatives.
Argentina National Team Tops List of Strongest Brands.. This is the Ranking of Saudi Arabia and Morocco
The Argentina national football team has been ranked as the strongest national team brand in the world, surpassing Brazil, Germany, France, and England.
The Shocking Connection of Russian Skier to Finland
Russian skier Saveli Korosteljov, participating in the Milano-Cortina Olympic Games, is using Finnish brand 4Kaadin's poles, raising concerns due to EU sanctions on sports equipment exports to Russia.
Legendary Ski Brand: How Völkl Aims to Reclaim Ski Racing
Völkl, Germany's sole major ski manufacturer, seeks to revitalize its presence in ski racing under new leadership.
Nike Revives Its Famous Brand: Launching a 'Sports Offensive'
Nike is reviving its ACG brand in response to the growing popularity of outdoor fashion trends and the success of competitors.
The scandal surrounding Karol Nawrocki's clothing. New facts have emerged
Karol Nawrocki is under scrutiny for promoting his clothing brand 'NowRocky' while attending the Winter Olympics in Italy.
Luxury brand discards established teams to sponsor Brazil at the Winter Olympics; learn why
The luxury brand Moncler is opting to sponsor Brazilian athletes instead of traditional winter sports teams as it seeks to reposition its identity in high-performance environments for the upcoming Winter Olympics in Milan.
Brazil's uniforms for the Winter Olympics are inspired by mountaineers
Brazilian brand Osklen, in partnership with Italian-French luxury sportswear brand Moncler, revealed the official uniforms for the Brazilian delegation at the Winter Olympics starting Friday in Milan, Italy, designed under the creative direction of Remo Ruffini and Oskar Metsavaht.
Sports forum explained the creation of the brand 'the match of history': these are the 3 sports impacts
A sports forum featuring organizers, including Daniel Molina, discussed the challenges and successes behind the creation of the brand for 'the match of history' between Inter Miami and Lionel Messi.
The Trump Administration investigates Nike for alleged labor discrimination against white workers
The Trump Administration is investigating Nike for potential workplace discrimination against white employees, a claim that the sports brand denies but acknowledged cooperating with authorities.
Cristiano Ronaldo has a water brand. Now it is being sold here as well
Cristiano Ronaldo's water brand is now available for sale in our region.
First Valhalla in Poland. Aston Martin worth one million euros has found a new owner
The Aston Martin Valhalla, the brand's first series supercar with a centrally mounted engine and a plug-in hybrid drive, has been sold in Poland, with only 999 units produced globally.
Barcelona conquers Dubai
Barcelona has reached a multi-million dollar agreement with investors from the United Arab Emirates to build a luxury residential complex under the Barcelona brand.
"These are small deficits" - Heiner Brand analyzes Germany's final defeat
After Germany's loss to Denmark in the European Handball Championship final, former head coach Heiner Brand praised the team's performance despite the defeat, calling the issues minor.
The Brand War in the World Cups: from the fratricidal rivalry between Adidas and Puma to the global conflict with Nike
The article discusses the intense rivalry between sports brands Adidas and Puma, as well as the broader competition with Nike, particularly during the World Cup events.
Carlos Sainz: "With the energy I still have, I must seek new challenges"
At 63, Spanish driver Carlos Sainz is aiming for his fifth title at the Dakar Rally with Ford, the brand where he began his motorsport career.
Full electric GT from KIA in Brussels
KIA unveiled a range of GT versions of their electric models at the Brussels Auto Show, including the new EV3 GT, which marks a new sporty direction for the brand.
MrBeast's net worth as brand new Beast Games season 2 drops
MrBeast returns to Prime Video with the highly anticipated second season of Beast Games, offering an intensified reality game show experience.
Rory McIlroy slammed by golf icon as he calls for punishment for top star
Golf analyst Brandel Chamblee criticizes Rory McIlroy for his leniency towards Brooks Koepka, suggesting that tougher penalties are needed for players who leave for LIV Golf.
Pyrénées not only for skiing. Catalan resorts are building a year-round brand Pirineu365
Catalan ski resorts are entering the new winter season with positive forecasts focused on sustainability and energy efficiency, marked by the strategic unification of six ski areas under the brand 'Pirineu 365' to reduce demand seasonality.
Cyclocross Rider Zemanová Finished Second in Loenhout, Only Behind the Dominant Dutch Rider Brand
Czech cyclocross athlete Zemanová secured a second-place finish in Loenhout, trailing only behind the impressive performance of Dutch competitor Brand.
Zak Brown must fulfill Lando Norris deal after promising Brit supercar from another brand
Zak Brown must honor a deal with Lando Norris by providing him a supercar after Norris became the World Champion in 2025.