A ton of bricks: Lego seems timeless now, but it wasnโt always this way
The article explores the enduring appeal of Lego, tracing its origins from difficult economic times and highlighting its resonance in today's fast-paced digital world.
Legoland fans offered chance to ride specially-designed train
Legoland Windsor celebrates its 30th anniversary with the unveiling of a LEGO-themed train, the LEGOLAND Locomotive, by South Western Railway.
LEGO Batman Legacy of the Dark Knight gets unexpected release date shift
LEGO Batman: Legacy of the Dark Knight has had its release date moved earlier to May 22, 2026, allowing fans to play even sooner if they opt for the Deluxe Edition.
LEGO is preparing to revive the PlayStation 1 platform with a kit of 1911 pieces
LEGO is set to launch a new kit designed to replicate the classic PlayStation 1, featuring 1911 pieces and interactive elements, marking a unique collaboration with Sony.
Novo owner scores billion profit with new V proposal, new figures show
Novo Nordisk's majority owner, alongside the Lego family's investment company and several banks, stands to gain significantly from a proposed corporate tax reduction in Denmark.
Iran trolls Trump with AI-generated Lego propaganda video
Iran's state media released an AI-generated Lego-style propaganda video mocking Trump and Netanyahu, suggesting political motivations behind the conflict.
The LEGO Group Achieves Record Results in 2025
LEGO Group reports a 12% increase in revenue for 2025, driven by strong brand performance and consumer demand.
Lego reports record year, aided by collaboration with Formula 1
Lego has announced a record year, crediting part of its success to collaborations with Formula 1.
The unusual propaganda video from Iran in Lego style that accuses Trump and Israel of starting the war
Iran released a Lego-style animated propaganda video blaming Trump and Israel for initiating war in the Middle East.
Iran Uses 'Lego' Animation for Propaganda in War with the US and Israel
Iran's state institute 'Revayat-e Fath' has released a controversial animation that depicts conflict with the US and Israel after recent attacks in the Middle East.
Adult LEGO makes people feel like children again
The article discusses how LEGO's adult-themed product line brings a sense of nostalgia and joy to adults, allowing them to reconnect with their inner child.
Iran creates Lego-style animation with provocations against Trump and accusations against the US for attacking a school; VIDEO
Iran has released a viral Lego-style animation attacking the US and its president, Donald Trump, while blaming the US for a deadly school attack.
868 new products helped Lego achieve another record year
Lego reported a record revenue of 83.5 billion kroner in 2025, an increase of 12% over 2024, driven by the launch of 868 new products.
"A Fantastic Year": Lego Records Record Net Profit in 2025
Lego reported record sales and net profits for 2025, highlighting its strong market position despite global volatility.
Lego has never profited so much
Lego reports unprecedented profits, reflecting a successful year for the company.
Lego has defended its position as the world's largest toy manufacturer. Records are also held in the Czech Republic
Lego continues to hold its status as the world's largest toy manufacturer, with significant milestones also reached in the Czech Republic.
Iran deploys Lego VIDEO in PR war against US
Iran has released a Lego-style animation video that portrays the US and Israel in a negative light, suggesting they are panicking over their actions against Iran.
LAST CHANCE! โฉ The hit exhibition 'Art of the Brick' will be closed in Tallinn on March 29 and has already been visited by over 42,000 people
The 'Art of the Brick' exhibition in Tallinn, which features over a million LEGO bricks and sculptures, is nearing its closing date and has drawn significant crowds.
Pastorโs Lego Enthusiasm Got Out of Hand: Now There is a Complete Lego City on Display at the Church of Kauniainen
Pastor Kari Kuula has created an elaborate Lego city at the Kauniainen church, showcasing various buildings and structures that reflect both creativity and community engagement.
Why is Lego so expensive? And what makes it so popular? A Lego master answers your questions
A Lego enthusiast explores the reasons behind the rising costs of Lego sets and their growing popularity among adults.
Tommaso Paradiso: โ
Tommaso Paradiso has inaugurated a romantic club close to the Teatro Ariston, featuring a unique decor made of 5000 flowers crafted from over 350,000 Lego bricks.
Denmark Wanted to Display Sponsored Lego Blocks in the European Parliament but Was Clearly Rejected
Denmark's proposal to showcase sponsored Lego blocks at the European Parliament was outright denied by foreign ministry officials.
Adults are buying toys like never before. 'Kidults' are diving into Lego, games, and stuffed animals
A growing trend of adult consumers, dubbed 'kidults', has emerged as more adults embrace buying toys, particularly Lego, reflecting a nostalgia for childhood interests.
Formula 1 sets a hit in India. Lego increases investments
Lego is expanding its presence in the Indian toy market, competing with major American brands and local companies while the global toy market faces sales declines.
LEGO Batman: Legacy of the Dark Knight PC specs are higher than you might think
The article discusses the PC specifications required to run the upcoming game LEGO Batman: Legacy of the Dark Knight, highlighting the need for potentially upgraded hardware for older systems.
Lionel Messi built his own World Cup with LEGO and shared the video
Lionel Messi showcased his very own LEGO model of the World Cup on social media as a promotional effort with LEGO.
Photos: Nearly 40,000 people have visited the LEGO art exhibition in Tallinn
The LEGO art exhibition in Tallinn has attracted nearly 40,000 visitors, with a diverse audience including families with children and adults, 30% of whom are international.
Blocks and red cars: Old and rare Lego goes on sale
Rare early Lego pieces, originally made from wood, are being auctioned, showcasing the evolution of the iconic brand.
Inga Stumbrienฤ showed her grown son: the family visited a special place
Inga Stumbrienฤ shared moments from a breathtaking family trip to a LEGO park with her husband and son on Instagram.
McKeeverโs prep for Winter Olympics includes Lego
Xavier McKeever qualified for the Winter Olympics after a tense race at the Nordiq Canada Olympic Winter Games Trials in Vernon, B.C.
WATCH THE VIDEO โฉ LEGO typewriter โ Gutenberg would be envious
YouTuber Koenkun Bricks has successfully turned a LEGO typewriter design into a working mechanical device, captivating enthusiasts with its intricate movements.
Five on Friday: Who brakes, loses
The article highlights new tech products and developments in anticipation of the upcoming racing season, including LEGO sets related to motorsports and other innovations.
Crocs has just launched LEGO brick clogs that you can actually wear
Crocs has partnered with LEGO to launch clogs designed with LEGO bricks in a nostalgic collaboration that is gaining popularity.
Stefanos Ntouลกkos: He became a LEGO figure for the World Day of the legendary game
Greek champion Stefanos Ntouลกkos was honored by the World Rowing Federation by being transformed into a LEGO figure to celebrate World LEGO Day.
Milei Cries, Argentines Increase Foreign Product Purchases by 55%
Argentinians are increasingly purchasing foreign goods, including Lego sets and Apple computers, amid President Javier Milei's efforts to open the economy, resulting in a 55% rise in imports in 2025 compared to the previous year.
Donโt know where to start with Lego? As a collector, these are the sets I recommend
The article offers recommendations for Lego sets suitable for various ages and interests, making it easier for collectors and newcomers to choose the right sets.
Zelda LEGO set leaks online โ hereโs the price and release date
Details about a new Legend of Zelda-themed LEGO set have leaked, revealing it will be a diorama expected to release in 2026 after initial teasing by Nintendo.
Builder of Mini-Neuschwanstein: How an Architect Became a Lego Castle Master
Rok ลฝgalin Kob, originally an architect, transitioned to a toy designer at Lego's headquarters in Denmark, where he creates intricate structures, including a miniature version of Neuschwanstein Castle.
A 10-story Lego building was erected in China in just 28 hours
An impressive video showcases the construction of a 10-story building in record time in China, reigniting the discussion on the limits and capabilities of modular construction.
Lego brings Artificial Intelligence to school - What it shows about the future of education
Lego is introducing Artificial Intelligence into schools using bricks, robotics, and tools rather than chatbots, aiming to teach children how AI functions amidst ongoing challenges in educational settings.
Three LEGO Sets Inspired by Pokรฉmon Are Coming
The LEGO Group and The Pokรฉmon Company have officially announced their collaboration, unveiling three new LEGO Pokรฉmon sets with revealed pricing and release dates.
Not Clever Anymore, Just 'Smart' โ The Decline of Lego
Lego's new 'Smart Brick', equipped with sensors and LEDs, aims to regain its former dominance but also highlights the challenges the company faces.
Smart Lego bricks and laptops that expand their screens: how the technology sector reinvents the wheel
The CES, showcasing the dominance of generative artificial intelligence, highlights how leading companies are innovating traditional products through new strategies.
Lego: Clever Blocks
The article discusses the invention and patenting of Lego bricks, which have revolutionized children's play since 1949.
New Lego sets have caused controversy. They are dripping with technology
Lego has unveiled its revolutionary Smart Bricks at the Consumer Electronics Show 2026 in Las Vegas, aiming to transform nearly a century of tradition in children's play, which has sparked significant concern among enthusiasts.
LEGO provoked a mountain of reactions with its smart bricks
LEGO's introduction of smart bricks at CES 2026 has sparked significant reactions and discussions about the impact on simple joys.
Taking away our simple joys: Reactions have started to new LEGO bricks
LEGO has unveiled its latest products at the 2026 Consumer Electronics Show, prompting various reactions about the changes.
Lego revolutionizes its toys โ building blocks react with sound or light
Lego has introduced a new type of building block, the Lego Smart Brick, at the CES technology fair in Las Vegas, which features a speaker and a chip for interaction with other bricks and figures.
Lego announced Smart Brick, its most important evolution in the last 50 years
Lego has revealed the Smart Brick, a significant innovation featuring an entire computer and numerous sensors integrated into a single Lego brick, set to launch on March 1, 2026.
Lego hides a computer in one of its blocks to make constructions smarter
Lego has unveiled its SMART Play platform at CES 2026, which will enable their plastic blocks to react in real-time with lights, sounds, and interactive behaviors, marking a significant evolution since the introduction of the minifigure in 1978.