Lego, the family-owned company known for its colorful building blocks, has been increasing its investments in the Indian toy market as it competes with major American brands like Mattel and Hasbro, as well as the local brand Funskool. According to consulting firm Ken Research, the toy market in India is valued at approximately $1.8 billion, indicating significant growth potential. Bhavana Pandey Mandon, the director of Lego India, emphasized the importance of the Indian market during an industry event, stating that it is one of the largest markets in Asia in terms of potential. She mentioned that the company is implementing an accelerated development plan in the country, although specific details of this strategy were not disclosed.