The LEGO art exhibition in Tallinn has attracted nearly 40,000 visitors, with a diverse audience including families with children and adults, 30% of whom are international.
The LEGO art exhibition, organized in Tallinn, has seen approximately 40,000 visitors since its opening, showcasing the appeal of pop art to a wide demographic. According to organizer Helen Aasa, the exhibition attracts both families with children and adults, highlighting a notable international interest, with around 30% of attendees coming from abroad. Visitors are particularly drawn to an area featuring sculptures that address human themes such as loneliness and internal tension, crafted from seemingly simple LEGO blocks.
Aasa notes that while younger visitors enjoy the large, realistic animal sculptures and a DIY corner, many parents take the opportunity to explore the exhibition from a different perspective once they drop their children off in the play area. This dynamic interaction enhances the overall experience and serves to foster creativity among young attendees while allowing adults to appreciate the artistic merit of the displays.
Furthermore, Linnar Viik, the organizer of 'Art of the Brick', emphasizes the importance of such large-scale exhibitions. He indicates that the ongoing popularity of interactive art exhibitions in Estonia reflects a significant public interest in world-class pop art. Viik concludes that despite the risks and investments involved in such ambitious projects, the increasing visitor numbers demonstrate the effectiveness of attracting substantial international art exhibitions to Estonia, indicating a thriving cultural appetite among the local populace.
