Lego sales have surged in recent years, particularly among adult fans who are increasingly finding solace and joy in building with the iconic blocks. As noted by Nathan Spendelow, a tech editor who spent considerable time assembling Lego's Star Wars Death Star, this hobby can be both rewarding and physically taxing. The demand for Lego sets, especially those with complex designs, reflects a shift towards adult engagement in what was traditionally seen as a children's pastime.

Graham E. Hancock, a prominent figure in the Lego community and editor of the monthly Lego magazine Blocks, offers insights into the factors driving both the popularity and cost of Lego products. In his discussions, Hancock highlights the quality and longevity of Lego bricks as key selling points, along with the nostalgia they evoke for adult builders. New launches and exclusive sets contribute to a booming market filled with diverse options, catering to different skill levels and interests, thereby enhancing their appeal across age groups.

Furthermore, Hancock provides practical advice for potential buyers, recommending specific sets that are suitable for children and those with dexterity issues. His expertise sheds light on the intricacies involved in building Lego, addressing concerns over prices while emphasizing the value of creativity and engagement that these products foster among their users.