COGNICURRENT

Tommaso Paradiso has inaugurated a romantic club close to the Teatro Ariston, featuring a unique decor made of 5000 flowers crafted from over 350,000 Lego bricks.

Denmark's proposal to showcase sponsored Lego blocks at the European Parliament was outright denied by foreign ministry officials.

A growing trend of adult consumers, dubbed 'kidults', has emerged as more adults embrace buying toys, particularly Lego, reflecting a nostalgia for childhood interests.

Lego is expanding its presence in the Indian toy market, competing with major American brands and local companies while the global toy market faces sales declines.

The article discusses the PC specifications required to run the upcoming game LEGO Batman: Legacy of the Dark Knight, highlighting the need for potentially upgraded hardware for older systems.

Lionel Messi showcased his very own LEGO model of the World Cup on social media as a promotional effort with LEGO.

The LEGO art exhibition in Tallinn has attracted nearly 40,000 visitors, with a diverse audience including families with children and adults, 30% of whom are international.

Rare early Lego pieces, originally made from wood, are being auctioned, showcasing the evolution of the iconic brand.

Inga Stumbrienė shared moments from a breathtaking family trip to a LEGO park with her husband and son on Instagram.

Xavier McKeever qualified for the Winter Olympics after a tense race at the Nordiq Canada Olympic Winter Games Trials in Vernon, B.C.

YouTuber Koenkun Bricks has successfully turned a LEGO typewriter design into a working mechanical device, captivating enthusiasts with its intricate movements.

The article highlights new tech products and developments in anticipation of the upcoming racing season, including LEGO sets related to motorsports and other innovations.

Crocs has partnered with LEGO to launch clogs designed with LEGO bricks in a nostalgic collaboration that is gaining popularity.

Greek champion Stefanos Ntouškos was honored by the World Rowing Federation by being transformed into a LEGO figure to celebrate World LEGO Day.

Argentinians are increasingly purchasing foreign goods, including Lego sets and Apple computers, amid President Javier Milei's efforts to open the economy, resulting in a 55% rise in imports in 2025 compared to the previous year.

The article offers recommendations for Lego sets suitable for various ages and interests, making it easier for collectors and newcomers to choose the right sets.

Details about a new Legend of Zelda-themed LEGO set have leaked, revealing it will be a diorama expected to release in 2026 after initial teasing by Nintendo.

Rok Žgalin Kob, originally an architect, transitioned to a toy designer at Lego's headquarters in Denmark, where he creates intricate structures, including a miniature version of Neuschwanstein Castle.

An impressive video showcases the construction of a 10-story building in record time in China, reigniting the discussion on the limits and capabilities of modular construction.

Lego is introducing Artificial Intelligence into schools using bricks, robotics, and tools rather than chatbots, aiming to teach children how AI functions amidst ongoing challenges in educational settings.

The LEGO Group and The Pokémon Company have officially announced their collaboration, unveiling three new LEGO Pokémon sets with revealed pricing and release dates.

Lego's new 'Smart Brick', equipped with sensors and LEDs, aims to regain its former dominance but also highlights the challenges the company faces.

The CES, showcasing the dominance of generative artificial intelligence, highlights how leading companies are innovating traditional products through new strategies.

The article discusses the invention and patenting of Lego bricks, which have revolutionized children's play since 1949.

Lego has unveiled its revolutionary Smart Bricks at the Consumer Electronics Show 2026 in Las Vegas, aiming to transform nearly a century of tradition in children's play, which has sparked significant concern among enthusiasts.

LEGO's introduction of smart bricks at CES 2026 has sparked significant reactions and discussions about the impact on simple joys.

LEGO has unveiled its latest products at the 2026 Consumer Electronics Show, prompting various reactions about the changes.

Lego has introduced a new type of building block, the Lego Smart Brick, at the CES technology fair in Las Vegas, which features a speaker and a chip for interaction with other bricks and figures.

Lego has revealed the Smart Brick, a significant innovation featuring an entire computer and numerous sensors integrated into a single Lego brick, set to launch on March 1, 2026.

Lego has unveiled its SMART Play platform at CES 2026, which will enable their plastic blocks to react in real-time with lights, sounds, and interactive behaviors, marking a significant evolution since the introduction of the minifigure in 1978.

LEGO Group unveiled its new LEGO SMART Play platform at CES 2026 in Las Vegas, promising a significant leap into the future of play with smart LEGO Star Wars sets arriving in March.

Lego has introduced smart building blocks that react with sound and light, marking a significant innovation in their toy lineup, as revealed at CES.

LEGO unveils its latest innovation of smart and illuminated blocks capable of generating sounds and connecting with each other at the CES 2026, enhancing user experience in diverse LEGO sets.

Lego has introduced an innovative interactive brick at CES that incorporates sound, light, and figure recognition to enhance the building experience.

The article discusses an exhibition in Allgäu inspired by 'Lego Fever', showcasing a unique creative universe developed from this popular toy.

Labubu, a highly sought-after Christmas toy for 2025, is facing scarcity due to its immense popularity, prompting the manufacturer to sell them through raffles to combat reselling at inflated prices.