The film 'The King and the Clown' has made significant strides at the box office, achieving a cumulative audience count of over 14.7 million, thereby claiming the third spot in the ranking of all-time highest-grossing Korean films. As of the weekend of the 21st and 22nd, the film attracted about 300,000 viewers per day, surpassing the previous record held by 'Along with the Gods: The Two Worlds' with 14.41 million viewers from 2017. This remarkable milestone has raised speculation on whether it can surpass the second highest-grossing film, 'Extreme Job', which attracted over 16.26 million viewers in 2019.

With consistent viewership numbers resulting in an expected milestone of 15 million in the following week, 'The King and the Clown' has maintained its momentum at the box office. While Hollywood films like 'Project Hail Mary' have been released recently, they have not deterred the film's performance, and with no significant competing releases until early April, analysts are predicting that this film might break the 16 million viewer mark before the month concludes. The film has also achieved new sales records, grossing 142.5 billion won, making it the highest-grossing Korean film by revenue, surpassing both 'Miracle in Cell No. 7' and 'Extreme Job'.

'Showbox,' the film's distributor, has capitalized on this success by engaging diverse audience demographics, including the younger Generation N who relate to the film's themes, and older generations as well. To further enhance audience experience, they organized special screenings, including 'cry-out screenings' where the audience is encouraged to vocalize their emotions, mirroring the interactivity of musical sing-along showings. Due to the enthusiastic reception to these initiatives, additional screenings are planned, indicating a robust ongoing interest in the film.