Toivo Sukari, founder of Masku Kalustetalo, has successfully acquired the brands Asko and Sotka through his company Sukari Konserni. According to analyst Arhi Kivilahti, while Sukari has the necessary conditions to restart operations with a clean slate, the acquisition involves only the intellectual property rights, meaning the actual business operations of the chains will not transfer to him. This setup gives Sukari the right to utilize the Asko and Sotka brands, but he will need to establish the businesses anew.

In an interview, Sukari outlined his plans to revive Asko as a brick-and-mortar retailer while noting that the future of Sotka remains uncertain. His primary focus at the outset will be on re-establishing Asko's physical presence in the market. Kivilahti commented on the common issues that plague Masku, Sotka, and Asko, asserting that these flaws must be addressed to ensure the new direction is successful.

The implications of this acquisition suggest that while Sukari is optimistic about his brand's future, significant hurdles still lie ahead in transforming the public’s perception of Asko and Sotka and in revitalizing their business strategies in a competitive retail landscape. The charm of these brands remains, but the challenges in modernizing and appealing to today’s consumers cannot be overlooked.