A comprehensive report has emerged, reflecting a substantial shift in how grocery shopping and cooking are approached in Polish households. Conducted through a Computer-Assisted Web Interview (CAWI) method, the study surveyed 1,057 Polish adults aged 18 and above between January 10 and 20, 2026. The findings cover various aspects of dietary habits, meal planning, cooking enjoyment, and shopping expenditures. Notably, the report reveals that while a significant number of people engage in home cooking, the enjoyment derived from this activity varies widely among individuals.

The survey indicates that approximately 33% of respondents enjoy cooking regularly, whether daily or on special occasions, demonstrating a positive trend towards home-cooked meals. However, a distinction is drawn between those who find pleasure in cooking and those who view it merely as a necessary part of daily life. For instance, 28% of those surveyed expressed that meal preparation is enjoyable, while 23% consider it a neutral task. Furthermore, the traditional gender divide in cooking responsibilities persists, with 44% of women cooking daily compared to only 19% of men, indicating that the domestic labor is still unevenly distributed.

These insights not only shed light on the evolving dynamics of culinary practices in Poland but also present implications for grocery retailers and marketers. As consumer preferences become more defined, the demand for grocery products may shift towards items that facilitate enjoyable cooking experiences, potentially leading to the introduction of new marketing strategies and product offerings. Additionally, understanding the nuances in cooking enjoyment can help brands tailor their approaches to resonate with consumers seeking both convenience and satisfaction in their culinary endeavors.