In Poland, non-food discount chains such as Action and Pepco are gaining significant traction among consumers, challenging the dominance of traditional hypermarkets like Lidl and Biedronka. According to a survey conducted by UCE Research and Hybrid Europe for "Rzeczpospolita," 57.1% of respondents have shopped at non-food discount stores, with over 55% visiting these retailers at least once a month. The research indicates that the appeal of these stores is largely driven by promotions and low prices, differentiating them from their competitors in the grocery sector.

The data suggests that Polish consumers are increasingly favoring discounted shopping options that offer attractive pricing and unique selection, which contrasts with the more standardized offerings found in hypermarkets. The growing popularity of these non-food discount chains is attributed not only to their pricing strategies but also to an evolving consumer landscape that seeks variety and value. As these stores continue to expand their reach, traditional hypermarkets may face increased pressure to adapt to the shifting shopping habits of consumers.

This trend highlights a significant change in the retail landscape within Poland, where non-food discount stores are carving out a niche by appealing directly to cost-conscious consumers. The implications of this shift suggest that hypermarkets must innovate and rethink their strategies to remain competitive. As more shoppers gravitate towards discount options, it remains to be seen how this phenomenon will reshape the broader retail environment in the country.