Brioni has introduced Milano Donna Atelier, a women’s made-to-measure line, at their flagship store in Milan, offering a glimpse into the world of tailored elegance typically reserved for men. The launch event showcases a wide array of high-quality materials including fabrics, buttons, linings, and accessories, all curated to create personalized garments for women. Customers can interact with skilled tailors on-site who take measurements and assist with fittings, highlighting the brand's commitment to individualized service.

The collection features standout pieces such as a trench coat made from Escurial wool and a reversible car coat with leather details, appealing to a variety of preferences and occasions. Notably, the collection includes two remarkable smoking options: the classic style in a seasonal chocolate tone with hints of red currant, and a long dress designed to resemble a tailored jacket. These pieces reflect the brand’s dedication to blending traditional craftsmanship with modern aesthetics, making them appealing to a contemporary audience.

Tagliatore complements this launch with its own take on menswear-inspired styles for women, incorporating classic elements with a fresh twist. This push by both brands signifies a notable shift in the fashion industry towards embracing bespoke attire for women, challenging conventional boundaries and expanding the concept of luxury tailoring.