The article reveals the connection between Argentine Economy Minister Luis Caputo and European royalty like Máxima Zorreguieta, Kate Middleton, and Letizia Ortiz, all of whom wear clothing from the Spanish brand Massimo Dutti. This brand has recently gained prominence following comments made by Caputo, who revealed his preference for it during an interview on LN+ while criticizing the local textile industry. He described his Massimo Dutti blazer as 'relatively cheap' and mentioned purchasing it in the United States, further implying that he does not buy clothes in Argentina.

Caputo's remarks come in the context of his controversial stance on the Argentine textile industry, where he has accused local manufacturers of overcharging consumers. This viewpoint has sparked outcry among local business owners who argue that the unrestricted importation of clothing is harming their sales. By showcasing his Massimo Dutti purchase, Caputo not only highlights a brand favored by elite figures but also underscores his push for open imports, which he believes are essential for competition in the market.

The article reflects on the implications of Caputo's position in relation to Massimo Dutti’s appeal among influential women and its potential effects on local textile markets. It raises questions about the future of Argentina's fashion industry and whether consumers will gravitate toward international brands over local ones, a trend that could alter the landscape of retail in the country significantly.