The BTS comeback concert scheduled for the 21st in Gwanghwamun Square is not just a performance; it is viewed as a historic return to their roots by the representatives of HYBE Music Group. Yudong-joo, the Asia-Pacific representative, emphasized that the concert's location is a statement of identity and significance, marking BTS's long-awaited return to the country where they began their journey to global stardom. This decision resonates deeply with the essence of the group's narrative as they step back into the spotlight after four years, reinforcing the idea that their activities and legacy start in South Korea, particularly in such an iconic location.

During a media briefing held this morning at CineCube Gwanghwamun, the choice of venue prompted numerous inquiries, especially around the question of 'why Gwanghwamun?' This underscores the concert's role as a pivotal moment, not only for the band but also for their fans, as it aims to bridge local and international audiences. Yudong-joo noted that BTS's comeback represents a crucial chapter in their story, especially considering the symbolic significance of Gwanghwamun, a central and historic site in Seoul.

Additionally, this concert marks Netflix's first live event broadcast from South Korea, showcasing BTS as a strategic choice to engage global audiences. Netflix executives envision this collaboration as an opportunity to provide viewers with unprecedented cultural experiences that highlight the essence of Korean entertainment. The concert aims to be more than just a musical event; it promises a unique blend of local culture and accessible global broadcasting, with expectations set high for a sensory experience that fans have never encountered before, affirming Netflix's commitment to bringing significant cultural events to its platform.