The 60th edition of the ITB Berlin travel fair, a prominent event in the tourism industry, is set to take place at Messe Berlin. This gathering will see over 5,000 exhibitors including national tourism organizations, regions, cities, technology companies, travel agencies, media, hotel brands, and airlines come together for negotiations, contract signing, and discussions about the future of tourism. Notably, there is an increased presence of representatives from Asia and Arab countries as well as sectors focusing on cruises, adventure tourism, and health tourism.

The event will feature a dedicated space for German-speaking countries and regions, showcasing the diverse offerings from Bavaria, Hamburg, Berlin, and others. The German National Tourist Board will host various states, including Baden-Württemberg, Saxony-Anhalt, and Mecklenburg-Vorpommern, reflecting the rich diversity of European tourism. The fair aims to serve not only as a platform for business but also to highlight emerging trends and the evolution of the tourism sector in Europe.

With a significant international turnout, the ITB Berlin is poised to facilitate critical conversations and partnerships that can shape the future of travel and tourism. For Poland, participating in this prestigious event underscores its commitment to showcasing its own tourism potential and collaborating with other nations in the industry as the landscape continues to adapt post-pandemic.