The Estonian Olympic Committee (EOK) had announced plans in 2020 to recognize and reward only those coaches in Estonia who possess a coaching certification. Following this announcement, EOK claimed that it was collaborating with local sports federations to verify that foreign coaches nominated for the Best Coach competition had the appropriate coaching qualifications. This statement garnered attention and raised expectations about the integrity of the coaching standards in Estonia.

However, the Estonian Tennis Association responded to inquiries stating that no such verification process had taken place. This revelation raises serious questions about the EOK's oversight and the efficacy of its initiatives aimed at enhancing coaching standards within the country. If the EOK does not have a mechanism in place to enforce its claims, it could undermine trust among coaches and sports federations.

The fallout from this situation may lead to a reevaluation of the EOK's strategies regarding coach certifications. With training and perfection of coaching being critical to developing sports talents in Estonia, it becomes imperative for the EOK to clarify its policies and ensure that they are enforced effectively. The credibility of the Best Coach competition could also be at stake as it is based on the premise that nominated coaches meet specific professional criteria, which should now be scrutinized.