The ride-hailing service Bolt has introduced a new category specifically designed for female passengers in Helsinki called 'Women for Women'. This initiative aims to improve safety for women during rides by allowing them to book trips only with female drivers. According to Bolt, the demand for services that enhance safety has been on the rise, reflecting a growing awareness and need among women for secure transportation options.

Launched today, the Women for Women service allows users to select this category when entering their destination in the app, ensuring that only women drivers are assigned to their rides. Bolt highlights that this service is initiated within the city limits of Helsinki, specifically inside the Kehä III ring road, reinforcing their commitment to cater to the female demographic in urban transportation.

This move comes at a time when concerns about safety in ride-hailing services are paramount, particularly for women who often express apprehension about their security in such environments. By catering to this demographic, Bolt not only meets a specific market demand but also addresses broader societal issues regarding safety and gender equity in transportation services.