Mahindra, a leading vehicle manufacturer in India, faced backlash after launching the second batch of its celebrated electric vehicle, the BE 6 Batman Edition. Initially marketed as a 'limited run' model with only 999 units, the first batch sold out in minutes, generating significant consumer excitement. However, when Mahindra released a second batch just seven months later, earlier buyers felt deceived, believing the brand had undermined the exclusivity promised with the limited edition.