Mahindra has announced the reopening of bookings for its BE 6 Batman Edition electric SUV, following a surge in demand from fans after its initial release sold out in just 135 seconds. The company had originally limited the launch to only 999 units, which created disappointment among many potential buyers. In response to the overwhelming interest on social media and from customers, Mahindra has decided to allow a limited-time opportunity to book this special edition SUV again.

Developed in collaboration with Warner Bros Discovery Global Consumer Products, the BE 6 Batman Edition features a robust 79kWh battery pack and comes with a price tag of ₹28.49 lakhs (ex-showroom). The car is based on the top-end variant of the standard BE 6 model, appealing to both Batman fans and electric vehicle enthusiasts alike. Consumers will have the chance to express their preferences on Mahindra's official website starting March 6, and the actual booking will open on March 10, 2026, at 11 AM.

This move reflects Mahindra's strategy to capitalize on the popular trend of limited edition vehicles, particularly in the growing electric vehicle market in India. The renewed interest in the Batman Edition highlights the effective marketing synergy between automotive manufacturers and pop culture, showing how such collaborations can drive consumer demand. The short booking window emphasizes the exclusivity of the model, reinforcing its appeal to collectors and dedicated fans.