This year, the International Crafts Fair (MIDA) marks its 90th edition, establishing itself as one of the oldest and most prestigious exhibitions in the field of craftsmanship. It serves as a key reference point for Italian craftsmanship, showcasing the passion, creativity, and expert knowledge of Italian artisans and businesses. The choice of Florence, particularly the historic Fortezza da Basso, as the event's venue underscores the fair's commitment to conveying tradition, beauty, and authenticity in every iteration of the event.

Attending MIDA offers visitors a unique experience akin to stepping into a living museum, where culture intertwines with business opportunities, exchanges, and professional growth. Unlike traditional museums that focus solely on art objects, MIDA emphasizes the artisans themselves, celebrating their stories and capabilities. This approach not only highlights the craftsmanship but also signifies the importance of innovation and development within the SME sector, which is crucial for the economic landscape in Italy.

The event reflects the broader trend of recognition towards small and medium-sized enterprises (SMEs) in Italy, reinforcing their significance in the growth of the economy and in fostering a culture of craftsmanship that embodies the Italian spirit. Through MIDA, the organizers aim to showcase the potential and hurdles faced by artisans and SMEs while articulating their essential role in promoting innovation and excellence in craftsmanship.