The Giornata del Made in Italy is set to celebrate its third edition with a remarkable increase in participation, as it prepares to showcase over 800 events occurring from March 20 to May 10, both in Italy and abroad. The centerpiece of these events will be on April 15, coinciding with the anniversary of Leonardo da Vinci's birth, who is viewed as a symbol of the blend of creativity, science, and innovation that epitomizes Italy's industrial identity. The initiative aims to elevate the visibility of Italian craftsmanship and quality worldwide.

Minister of Enterprises and Made in Italy, Adolfo Urso, highlighted during the presentation that the National Day of Made in Italy serves as a powerful ambassador for the country's image on the global stage, representing quality, excellence, and the distinct Italian ability to merge local identity with innovation. This celebration not only emphasizes the exceptional nature of Italian products but also underlines the importance of skills and the transmission of knowledge and craftsmanship through generations, as vital contributors to sustaining this renowned sector.

As Italy looks forward to this celebration, there are hopes that it will strengthen the global reputation of the Made in Italy brand, furthering economic opportunities for local businesses and artisans. The event is a testament to the enduring allure and influence of Italian design, craftsmanship, and culture, demonstrating the nation's commitment to preserving its heritage while promoting innovation in its industries.