Micam 101, the international footwear trade fair held in Milan, focuses on innovation and growth, featuring 794 brands and highlighting the importance of the Made in Italy footwear sector.
Micam 101, the international trade fair for footwear, is taking place from February 22 to 24 at Fiera Milano, under the theme "Primordial Renaissance." The event showcases collections, proposals, ideas, and creativity from 794 brands, with 402 international and 392 Italian firms participating. This edition emphasizes innovation and aims to bolster the global role of the event, especially for the Italian shoe industry, through an ecosystem tailored to market needs and strategic international buyer engagement.
The new layout of the exhibition halls has been designed to enhance product visibility and create thematic areas that facilitate exploration for buyers and visitors. Hall 1 is dedicated to showcasing a diverse range of footwear, promoting excellence in the sector. The fair’s approach this year includes significant investment in programs to attract international buyers and ensure a selection of quality participants, which is crucial for supporting exports and fostering internationalization.
Overall, Micam 101 represents a critical moment for the footwear industry, reaffirming Italy's standing in the global market while providing a platform for brands to innovate and connect. The focus on a strong thematic structure within the exhibition is expected to create a more engaging experience, aligning with contemporary market dynamics where creativity and innovation become vital for success.
