Nunes Administration Stops Charging for Use of Interlagos Autodrome for Lollapalooza
The São Paulo City Hall will not charge for the use of the Interlagos Autodrome for the upcoming Lollapalooza festival.
The São Paulo City Hall has decided not to charge any fees for the use of the Interlagos Autodrome during the Lollapalooza festival scheduled for March 20-22. This decision contrasts with the previous year's version, where the city charged R$ 2.7 million for the same facility. The partnership agreement, signed by Mayor Ricardo Nunes' administration and Rock World, the festival's organizing company, has been published in the official municipal diary.
By relinquishing the fee, the Nunes administration will be recognized as an 'institutional supporter' of the festival. This allows the city to feature its logo at various event locations, including stages and structures, as well as share festival content on its social media platforms. The decision appears to prioritize public interest and the spirit of community engagement over direct financial gain from the event.
The Lollapalooza festival is expected to attract around 100,000 attendees each day, further illustrating its significance to the city. Such large-scale events not only contribute to the cultural landscape but also have potential positive implications for local business and tourism. The administration's move can be seen as an investment in promoting São Paulo as a vibrant cultural hub on both national and international stages.