Mar 18 • 12:00 UTC 🇱🇻 Latvia TVNET

The dinosaur that earns millions. How does ss.com work?

The article explores the business model of ss.com, Latvia's leading online classifieds platform, which has become immensely profitable over 25 years.

The article examines how ss.com has established itself as Latvia's top classifieds platform, an essential destination for users looking to buy and sell various items, from cars to furniture. With a staggering profitability rate of 72%, ss.com outperforms many sectors, including high-tech industries, underscoring its significance in the Latvian economy. The report also delves into the inner workings of the business, including employee compensation and the challenges faced by potential competitors in the market.

As ss.com marks 25 years of operation, it has successfully maintained its position as the primary online marketplace used by Latvians for advertising goods and services. The article highlights the various categories available on the site, catering to a diverse user base while providing insights into the platform's revenue streams. The focus on ss.com's financial success raises questions about the market dynamics in Latvia and the absence of effective competition that could challenge its dominance.

Additionally, the investigation by TVNET+ sheds light on the operational aspects of ss.com, including how it attracts users and generates revenue. By addressing the salaries of employees and the business strategies that have sustained its growth, the article presents a comprehensive look at what makes ss.com a case study in successful online entrepreneurial ventures in Latvia. This context solidifies ss.com's role not just as a marketplace, but also as a pivotal player in the local economy.

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