UK's favourite loyalty schemes ranked including Tesco, Greggs, Leon and Pret
A survey reveals Tesco Clubcard as the top UK loyalty scheme among 51 major retailers, based on customer satisfaction and personalized rewards.
A recent survey conducted as part of the Retail Loyalty Index evaluated loyalty programs at 51 leading UK retailers, revealing Tesco Clubcard as the most favored scheme among consumers. The survey included responses from 2,200 participants, who assessed various aspects of loyalty programs, including overall satisfaction, likelihood of recommendation, personalization of rewards, and security measures for handling personal information.
Tesco Clubcard earned an impressive overall score of 8.38, with customers praising it for its generous rewards and ease of use. Many consumers highlighted the program’s high utility in making shopping more affordable, contributing to Tesco’s distinction as a top choice. Subsequently, the retailer also secured the highest