Tesco's Clubcard loyalty scheme, which offers discounts and points for selected purchases, has been under scrutiny for its exclusion of customers under 18 years of age. This limitation has led to criticism from consumer advocacy groups like Which?, which argue that young shoppers deserve the opportunity to save money, especially in the context of rising living costs. Tesco has acknowledged this concern and is "actively reviewing" its policy regarding the Clubcard scheme.

The potential inclusion of under-18s in the Tesco Clubcard scheme could significantly impact young consumers who are navigating financial constraints. According to Reena Sewraz, the Retail Editor at Which?, the benefits of the Clubcard can lead to substantial savings. This shift not only aligns with the growing importance of inclusivity among loyalty programs but also reflects a larger movement in retail where businesses are being urged to consider the economic challenges facing younger demographics.

If implemented, this change would mark a significant step for Tesco towards being more inclusive, potentially attracting a younger customer base while responding to consumer advocacy for fairness. As the cost of living continues to impact households, adapting the Clubcard scheme may be seen as a positive move that addresses the evolving needs of all shoppers.