In a recent interview published in 'Raamatukogu', Marju Lauristin, a leading figure in the 2025 reading research initiative 'Eestlane loeb', argues that librarians should redefine their roles as guides in the literature landscape. She believes that this shift is essential for reinforcing the connection between readers and the world of books, especially in light of changing reading habits and societal factors influencing literary engagement.

Lauristin expresses concern regarding the lack of a coherent book policy in Estonia, which she sees as a threat to the sustainability of Estonian culture despite a currently stable readership. She argues that understanding the social and cultural factors that affect people's interest in books is critical to developing strategies for promoting reading and maintaining cultural vitality in the future. A key part of this discussion revolves around the role of libraries in fostering social connections and enhancing mental well-being through reading.

At a recent literary conference in Tartu, Lauristin stressed that libraries should not be viewed merely as social welfare institutions but rather as vital contributors to society’s intellectual and emotional health. She highlights the need for libraries to embrace their cultural role actively and to influence public policy regarding literature and reading. By doing so, libraries can become critical players in ensuring the ongoing relevance of written culture and the preservation of mental well-being among the public.