The cultural show 'Plekktrumm' will present an episode on March 9 featuring Marju Lauristin, a prominent social scientist. During the episode, Lauristin will discuss an extensive study that investigates reading habits among Estonians, coinciding with the end of the Year of the Book in Estonia, which is celebrated on the Day of the Estonian Language. The focus of the discussion will explore the significance of books in the lives of Estonians and identify who the most avid readers are.

Lauristin leads the research team behind this study, which aims to shed light on the reading patterns and preferences of the Estonian populace. This inquiry is particularly relevant as it not only marks the culmination of a celebration of literature but also seeks to engage the public in understanding how cultural literacy evolves in an increasingly digital world. The findings are expected to contribute valuable insights into how literature remains relevant amid modern changes in media consumption.

The airing of this episode is part of Estonia's broader cultural agenda, emphasizing the importance of reading and literature in societal discourse. Given that the show is broadcast on ETV2, it will likely reach a wide audience, sparking discussions on reading culture and its implications for the future of education and community engagement in Estonia.