A study led by sociologist Marju Lauristin reveals that middle-aged Estonians, especially those aged 40 to 55, are more likely to distance themselves from books and regard culture as unimportant compared to younger and older generations.
A recent study conducted under the leadership of sociologist and emeritus professor Marju Lauristin has shed light on the reading habits of Estonians, particularly focusing on the age group of 40 to 55 years. The study found that this demographic exhibits a significant detachment from reading and often perceives cultural activities as less relevant than both younger and older individuals. This trend prompts concerns about the future of Estonian literature and cultural engagement.
The motivation behind exploring Estonian reading habits stems from a desire to understand if the Estonian language book has not only a glorious past but also a secure future. It raises essential questions regarding the current readers of Estonian literature and how publishers and authors can align their work with the expectations of their audience. Analyzing trends in reading habits offers a crucial insight, as understanding these patterns can help safeguard the future of Estonian literature.
The researchers emphasize the importance of focusing on younger generations to anticipate the future of reading in Estonian society. Instead of solely looking at the reading habits of the older population, the study highlights the necessity of assessing what younger individuals engage with. This approach is vital, considering that the older demographic will not significantly influence reading trends two decades from now. By identifying and fostering a love for reading in the youth, the sustainability and growth of Estonian literary culture may be ensured for generations to come.
