Tomás Guarracino, the grandson of Salvador Guarracino, the founder of Freddo, a well-known ice cream chain in Argentina, has made a significant life decision to carry forward his family's legacy. Eschewing a promising fashion career in Europe and New York, where he modeled for prestigious brands like Hermès and Armani, Tomás has dedicated himself to developing a new line of food products that emphasize healthy eating. His commitment is not just personal; he believes that conscious eating represents a vital approach to envisioning a sustainable future.

In his journey, Tomás talks about his childhood immersed in the family ice cream business, highlighting how integral ice cream was to both his upbringing and the experiences he shared with family at locations like Buenos Aires and Punta del Este. This familiarity with the food industry ignited his passion for health-conscious products, leading to his latest venture which includes protein-rich options that are free from added sugars and gluten. This aligns with the growing trend in Argentina and beyond, where consumers are increasingly interested in healthier dietary choices.

Tomás advocates for conscious eating as a critical framework for thinking about the future of food, seeing it as more than just a trend. This philosophy could potentially influence a shift in how food products are marketed and consumed in Argentina, showcasing a blend of health awareness and family tradition. His story not only encapsulates a personal legacy but also highlights a broader cultural movement towards healthier food consumption in the country.