In anticipation of BTS's highly anticipated comeback concert on the 21st of this month at Gwanghwamun Square in Seoul, the South Korean Ministry of Culture, Sports and Tourism, along with the Korea Tourism Organization, has organized an array of welcoming campaigns aimed at promoting Korea to worldwide fans known as ARMY. The initiatives are designed to highlight Korea's cultural attractions and ensure that visiting fans have a positive and enriching experience while in Seoul.

To create an enticing atmosphere, the Ministry and the Tourism Organization announced that they will display promotional videos about Korean tourism on outdoor electronic billboards around Gwanghwamun. Moreover, large banners welcoming international fans will be installed on the outer walls of the Government Seoul Office. Additionally, the Korea Tourism Promotion Center located near Gwanghwamun will be decorated in ARMY's symbolic purple color, reflecting the fandom's identity. From the 18th to the concert date, various events, including drink discounts and dance competitions, will be held to engage fans. On the concert day, facilities such as restrooms and phone charging stations will be made available to enhance convenience.

On the day of the concert, a promotional booth hosted by the Korea Tourism Organization and the Korea Creative Content Agency will be set up outside Exit 6 of Gwanghwamun Station to provide fans with information about K-Content and travel opportunities, along with various entertainment options and souvenirs. Tourists can also explore Korea online through the integrated tourism platform "Visit Korea," which will feature popular tourist attractions near music video filming locations and concert venues. Discounts for tourist experiences will be provided through the international platform 'NOL World', and the Korea Tourism Organization plans to distribute informative content via its overseas social media channels to assist international guests with entry procedures, concert details, and transportation information. Moreover, global influencers will also be involved in producing promotional content for Korea, receiving vouchers for experiences related to K-Culture, tourism, and food, as well as suggested filming locations.