As the BTS concert scheduled for the 21st approaches, South Korean retailers are ramping up their marketing strategies to capture the interest of the global ARMY, BTS's dedicated fanbase. Various promotional activities are being planned, including light displays and pop-up stores, reflecting the eagerness of industry players to capitalize on the event. Notably, Lotte Department Store and Shinsegae Department Store are preparing special events and displays to enhance the shopping experience for fans attending the concert.

Lotte Department Store, for instance, will display purple lights from the 19th to the 22nd, symbolizing BTS and the ARMY. They will also host a 'K-Wave Shopping Week' for foreign customers, offering incentives such as gift vouchers for purchases over a certain amount. Similarly, Shinsegae will open a pop-up store on the 20th to celebrate the release of BTS's fifth album, featuring exclusive merchandise available through reservation. These initiatives reflect the significant economic impact and cultural significance of BTS's concert, drawing in both local and international visitors.

Convenience stores are also gearing up for the influx of fans. BGF Retail's CU convenience stores are reportedly stockpiling inventory, with some key products increased by over 100 times their usual level near Gwanghwamun. GS Retail's GS25 is making similar preparations, ensuring a variety of popular items are readily available for both locals and foreign visitors. This competitive atmosphere illustrates how major events like BTS concerts serve as a catalyst for economic activity, showcasing Korea's vibrant cultural scene and the global influence of K-pop.