Nicole Bertuci Malagutti, a 20-year-old digital influencer from Brazil, has gained significant attention on social media by humorously addressing and mocking exaggerated stereotypes associated with the residents of Mato Grosso. In her viral videos, she playfully suggests that everyone in Mato Grosso owns a pet jaguar, a reference to the region's wildlife, and exaggerates the notion that all residents possess farms, pickup trucks, and even private jets to accommodate the vast distances between cities. Her content aims to poke fun at the false perceptions held by people outside the state.

In one part of her viral video series, Malagutti responds to common comments she receives on social media, such as the idea that Mato Grosso residents lack internet access or ride around on jaguars or alligators. She passionately asserts that these stereotypes are forms of xenophobia, declaring, "Xenophobia here? No way." Her approach is light-hearted but seeks to educate viewers about the realities of life in her state, arguing that it's crucial to combat such misconceptions with humor rather than frustration.

Malagutti's videos reflect a broader cultural trend where influencers use humor and irony to counteract stereotypes and foster understanding across diverse regions in Brazil. The burgeoning interaction via these comedic clips illustrates not only her rising popularity on social media platforms but also the effectiveness of using humor as a tool to challenge and reshape narratives about specific locales and their inhabitants.