In France, a nation synonymous with style and elegance, the French railway company SNCF introduced a 'Guide Elégance' aimed at guiding its employees on the concept of 'French elegance'. This guide included various tips ranging from ideal body forms to makeup advice, emphasizing that French elegance is a part of the brand's DNA that should be lived and expressed in every moment. However, these guidelines sparked controversy due to their perceived restrictive and sexist nature, particularly the advice that suggested avoiding tight-fitting clothing for those who might be concerned about their body shape.

The backlash against the SNCF's guide was swift, with public outcry accusing the company of promoting outdated and harmful beauty standards that prioritize appearance over professionalism. Critics argued that such guidelines are not only inappropriate in a modern workplace but also contribute to a culture that underscores unrealistic expectations based on body image. As a result of the uproar, SNCF decided to retract the 'Guide Elégance' entirely, acknowledging the negative response it generated.

This incident raises important questions about workplace dress codes and the intersection of fashion with professional environments. While the intent behind promoting a polished image can be understood within the context of customer-facing roles, it serves as a reminder that guidelines should be inclusive and respectful, ensuring that all employees feel valued and respected regardless of their physical attributes. The incident underlines the need for companies to foster a more inclusive and less judgmental corporate culture, reflecting evolving societal norms related to beauty and professionalism.