The article highlights the strategic importance of outdoor digital advertising screens installed in Šiauliai, Lithuania, which are part of the '2go' outdoor screen network that spans across the Baltic states, including Latvia and Estonia. These screens are strategically placed to maximize visibility and capture the attention of passersby, thereby playing a crucial role in both mass and targeted advertising campaigns. The outdoor screens are designed to fit into the dynamic urban landscape, thus merging with the city’s ever-changing environment while effectively communicating memorable messages to the public.

The two specific locations mentioned in Šiauliai are of utmost importance due to their high traffic volumes. The screen at the intersection of Dubijos and Žemaitės streets, dubbed 'Didžiausia sankryža', attracts an average of 457,000 contacts weekly, while the 'Centras / Rūta' screen located at the junction of Tilžės and Vytauto streets garners around 445,000 contacts per week. This indicates that advertisers can reach a large audience effectively due to the strategic selection of these locations based on vehicle traffic patterns and directions.

This initiative not only enhances advertising reach for businesses but also contributes to the overall vibrancy of the city by adding dynamic digital displays in public spaces. The integration of such advertising formats reflects a growing trend in urban marketing strategies, where digital technology meets traditional outdoor advertising methods, significantly impacting how brands communicate with consumers in the bustling and evolving urban settings of the Baltic region.