Lithuanian parliamentary legal experts have assessed a proposal to restrict outdoor advertising of erotic goods, stating that the suggested changes are excessive. They highlighted that there are already established regulations aimed at minimizing the negative impact of public information on minors, which include restrictions on advertising, commercial audiovisual statements, and public events. Consequently, these existing provisions should apply to outdoor advertising as well. The experts noted that the current legal framework already addresses the negative implications for young people, thereby rendering the new proposal redundant.

Additionally, the experts conveyed concerns regarding the implications of this proposed regulation on businesses. They emphasized that such a total ban on outdoor advertising of erotic products does not take into account that this advertising does not directly target minors. The legal experts argued that the announced proposal could infringe upon principles of proportionality and freedom of commercial activity. They expressed that an outright ban fails to weigh the importance of maintaining a healthy balance between protecting minors and allowing for legitimate commercial expressions in advertising.

The discussions surrounding this proposal bring to light ongoing debates about the regulation of advertisements and public information in Lithuania. As societal norms concerning erotic products evolve, the balance between regulation and freedom in advertising continues to be a contentious topic. Lawmakers will need to navigate these complexities while considering the economic implications of potentially overreaching regulations that could stifle business initiatives.