On a Saturday night in São Paulo, dozens of nude cyclists gathered on Avenida Paulista for the Pedalada Pelada protest, aiming to draw attention to the dangerous conditions faced by cyclists in urban traffic. The event began around 9 PM at Marechal Cordeiro de Farias Square and included slogans like "this way you see me" and "the real obscenity is traffic," as participants rode escorted by the police while stopping at the Masp (Museum of Art of São Paulo). The Pedalada Pelada is organized as a horizontal movement, partaking annually in a global initiative called the World Naked Bike Ride that originated to highlight cyclist vulnerability in traffic, with similar events held in various countries including Australia, Japan, the United States, and across Europe. Performance artist Hugo Faz, who participated in the event since 2018, became the first to fully disrobe at the starting square, emphasizing that the naked body serves as a powerful medium to tell stories about societal issues surrounding cycling safety. This event not only emphasizes the need for greater awareness regarding cyclist safety and visibility but also engages the public in discussions about urban mobility. As cycling becomes increasingly popular as a mode of transport, particularly in crowded urban environments, events like the Pedalada Pelada serve as crucial reminders for both the public and officials to advocate for safer streets, enhanced bike lanes, and a more inclusive understanding of urban transportation dynamics.