On Saturday, a group of nude and semi-nude cyclists gathered on Avenida Paulista in São Paulo for the Pedalada Pelada, a local version of the international World Naked Bike Ride. This event aims to raise awareness among the public and authorities about the dangers faced by cyclists in urban traffic. The ride started from Praça Marechal Cordeiro de Farias in Higienópolis, where participants congregated before biking down the iconic Avenida Paulista and onto Rua Augusta, ultimately heading toward Praça Roosevelt.

The Naked Bike Ride has been a global phenomenon for over twenty years, advocating for cyclist safety and environmental consciousness. Organizers of the event in São Paulo emphasized that their act of cycling in the nude symbolizes the vulnerability of cyclists who navigate city streets. They view this demonstration as not merely a protest but also as a creative way to engage the community in discussions around road safety.

By shedding their clothes, participants wanted to illustrate the lack of protection cyclists experience compared to motor vehicles. This unique form of activism aims to provoke thought and concern regarding road conditions and the need for improved infrastructure to protect non-motorized road users. As the event gained attention, it sparked conversations about the rights and safety of cyclists in the city, highlighting an ongoing struggle for better urban transit policies.