The 'Terçou na Praça' campaign at Via Verde Shopping is designed to attract diners by providing a selection of dishes starting at R$ 20 in its food court. This initiative encourages people to enjoy diverse gastronomic experiences and full meals at special prices, effectively promoting local culinary offerings.

One of the standout features of this campaign is the convenience it offers for those looking to have lunch at the shopping center during weekdays. From Monday to Friday, the shopping mall provides free parking between 12 PM and 2 PM for anyone entering and exiting within that timeframe. This means that customers can enjoy a cost-effective dining experience without worrying about parking fees, making it more appealing for families and workers on a lunch break.

The menu includes a range of options such as traditional Brazilian dishes like rice and beans, accompanied by various proteins and side dishes from participating restaurants. This variety not only caters to the local tastes but also emphasizes the importance of supporting local businesses and boosting the community's economy through increased foot traffic and sales during the lunch hours.