Hoshino Resorts has initiated a special event at the OMO7 Osaka hotel to mark the 25th anniversary of Universal Studios Japan (USJ), which will be celebrated at the end of March. The hotel, located in Osaka's Namba district and comprising 436 rooms, serves as a partner hotel for USJ, catering to a large number of guests visiting the theme park. Daily activities include presentations by hotel staff trained at USJ, who will share exclusive tips through original video content during a session in the hotel lobby.

Each evening, the hotel showcases interactive events led by trained staff at 8 PM, aimed at enhancing the guests' experience at USJ. These events include quizzes that encourage participation, making the experience more engaging for visitors. According to Junya Watanabe, the hotel’s general manager, many guests are drawn to the theme park, making this initiative not only a celebration of USJ’s milestone but also a strategy to enrich guests' visits by offering immersive enrichment activities.

The collaboration between Hoshino Resorts and USJ exemplifies a broader trend in which hotels tailor their services and events to maximize guest experiences tied to regional attractions. As USJ approaches its 25th anniversary, both the park and its partner hotels are likely to see increased interest and engagement, contributing to tourism in the Osaka area significantly, especially with the ongoing recovery from pandemic impacts on travel and leisure.