Wolt is making a significant move by entering the employee benefits market with its new initiative, Wolt Benefits. This new service aims to compete with established players like Epassi and Edenred by providing lunch, sports, and cultural benefits, similar to what these competitors offer. The payments for these services will be processed through the Wolt app, a virtual card, or a physical card, making it convenient for users to access their benefits.

The introduction of Wolt Benefits is set to take place first in Finland, making it a notable event in the EU market. By launching in Finland, Wolt aims to establish a strong foothold in the employee benefits sector and expand its offerings beyond its current delivery services. This strategic move highlights Wolt's ambition to diversify its business and tap into a new revenue stream amidst increasing competition within the industry.

Wolt, originally founded in Finland, is now a subsidiary of the American company DoorDash, which adds an international dimension to its operations. This expansion not only underscores Wolt's growth trajectory but also reflects a broader trend in the tech industry where companies seek to offer integrated services in various sectors to enhance customer loyalty and engagement.