The article addresses the increasing trend among companies and public institutions to request feedback from customers regarding their experiences. This demand for evaluations is becoming ubiquitous, with phrases like 'we want to know your opinion' and 'help us improve' prevalent in service interactions. The author uses a satirical reference from a French series, where kidnapped citizens are asked to rate their experience, to underline the absurdity of such demands in dire situations, illustrating how no experience is deemed too trivial for evaluation.

The implications of this trend are significant, as some researchers suggest that a culture of constant evaluation can dehumanize service interactions. When service providers are subjected to performance metrics, the emphasis shifts from genuine care and human connection to meeting arbitrary productivity standards. This transformation can lead to stressful environments for employees, who may face repercussions if they fail to achieve the desired evaluation scores, ultimately affecting the quality of service provided to customers.

This phenomenon reflects broader societal changes where experiences are commodified, and personal interactions are filtered through the lens of metrics and ratings. The article invites readers to consider the value and impact of this growing evaluation culture, questioning whether it truly benefits either the service providers or the customers, or if it simply reinforces a mechanical and transactional approach to human interactions.